About us
Maximizing corporate potential
We are an execution firm specialized in supporting companies' global expansion. With members based both in Japan and overseas, we assist businesses in operating seamlessly across borders.
We began our journey by supporting Japanese companies in their global expansion, helping them navigate the myriad challenges of foreign regulations and business customs to achieve success.
Just as Japan presents its own unique barriers, we have now expanded our expertise to assist international companies entering the Japanese market. Our mission is to empower businesses from around the world to overcome these obstacles and thrive in Japan.
Inspired by the way wasabi enhances the potential of sushi, we named our company with the same vision in mind: to elevate your business to its fullest potential.
Executive Officer
Nate Nakayama
Chief Exective Officer
Education
B.A., University of Minnesota.
M.P.P., Graduate School of Public Policy, University of Tokyo
Experience
Spearheaded global marketing initiatives for gaming hardware across North American and Asian markets at one of Japan's leading electronics and entertainment conglomerates.
Subsequently joined a private equity firm, where he led post-merger integration (PMI) for entertainment sector portfolio companies.
Brings deep expertise in international market intelligence and marketing strategy across the tech and entertainment industries.
Ryota. U.
Chief Strategy Officer
Education
B.A., University of Tokyo
M.P.P., Graduate School of Public Policy, University of Tokyo
Exchange Program, Grande École, France
Experience
Advised leading Japanese corporations on cross-border growth initiatives spanning the U.S., Europe, and Asia — including capital raising, international expansion strategy, and global supply chain optimization — through roles at an investment bank and a top-tier strategy consulting firm.
Brings deep expertise in market entry strategy, capital markets, and supply chain efficiency on a global scale.